Nowadays, if any business doesn’t have a website, it’s like they don’t even exist. A business website works as a digital business card that enhances your brand visibility. As they are the main source for lead generation and boost conversion rates.
When it comes to design a website, most of the developers are stuck on creating an aesthetic design. Lots of factors confused them about whether to put the logo on the right or left and what it would look like if we placed the huge design in the middle.
All of these elements have a huge importance in running in the fast-paced digital world. Having a user-appealing web design is important for a site’s success, if it’s not appealing, users will leave a site.
For this, a Web development company needs to create a web design that stands out from other competitors, it must be designed for usability, and easy-to-use, which automatically boosts user experience on your website.
Here we have a curated list of best practices that every developer must follow to design a website & prevent mistakes, and help you attract more users.
What is Website Designing & why it is Important?
If we talk about designing, it’s the process of planning, developing, and executing the content for websites. Modern web designs have come a long way, and now they go beyond design and focus more on functionality. Web design usually focuses more on the user experience and attracting more visitors.
However, in website design, even a small design detail such as a clear menu bar can be significant. It’s like making or breaking a bond with a potential customer. If such small details aren’t added to the website, a visitor may struggle to navigate the site and the pages they need. It may frustrate the user that they leave the site.
Businesses need to pay attention to web design by developing a great first impression, when the users visit your site, you must engage them. 2nd you have to keep up with the competition, you must create the design of the site intuitive as well as simple to use, so users don’t find it diificult while shopping.
However, you have to establish the brand identity that you have to develop to set your business apart from competitors. Keep in mind your brand identity consists of everything from logo to appearance to color schemes and jargon. So, you have to consider all the things in mind while developing a web design.
Top Website Design Practices to Implement
Web design best practices start with considering the users first and making their experience as intuitive and easy as possible. Poor website performance leads users to leave a site, which will directly impact your conversion rate and increase the bounce rate of the site.
Here we will discuss some of the key practices of web design that designers implement to make a stunning site.
Identify Target Audience
Determining the target users is the most essential step to follow at the start of your web design. Unless you know what type of user base, you’re targeting, you could end up building an incredibly beautiful site. But doesn’t convert.
A great website is actually a platform used to link with the targeted audience. And one minor mistake that web designers commit,is usually forgetting about the target audience at the end of the design phase. The vital aspect of a successful site is to keep your audience first priority throughout the whole process.
However, the appearance of the app is one of the most crucial elements, and most users don’t come to your site because of the complexity of your site. Therefore, unwanted and complex design elements, which have no purpose to serve should not be included on the website.
However, from the UX perspective to usability, you have to keep up with simplicity in colors, typefaces, and graphics. So, your app must be well-designed and easy to use for users.
A simple website navigation includes a primary navigation bar with simple language showing what they’ll find when click on the page. Your navigation bar must have with simple heading categorized by services, location, products, and others that make sense for your brand,
So, users can be able to find the details instantly and easily they want. If they don’t access the details, they need to make an informed decision, they are unlikely to convert. Hence, easy navigation is the most essential factor in your business success.
Use Responsive Website Design
Users can access the site from different devices including laptops, tabs, and smartphones. So, you have to ensure that all of them can access and go through the pages and the best way to do this is with responsive design.
Responsive design makes sure that the site adjusts to the browser and different screen sizes your users use. Whether they access the site on smartphones or desktops. Because the majority of users spend more time on mobile devices, means that if a site only caters to desktop users gives a poor experience.
Branding consists of a large variety of digital features including videos, graphics, logos, photographs, and anything else that can be used to endorse a company, service, or logo. Although, it is one of the crucial practices in B2B and B2C web design is to maintain consistent branding throughout the whole website. And check that only predetermined logos, colors, and taglines are used on every page of the site.
So always keep in mind your brand image while planning your site or web design. And every element of the site should reflect your brand identity.
Images & Visuals
Images & visuals are also the most crucial factor of any website. Strong visuals capture user attention and break up text to make your site scannable. They help users imagine themselves using your products in their daily lives.
Brands can select images at the wireframe stage of your web design process. If possible, try to avoid generic pictures and use high-quality pictures of your own products, employees, or premises to create a more authentic impression and build trust.
Additionally, ensure images that you are placing on your site are responsive, so they look proper on different devices.
Your site’s main purpose is to encourage users to take action, whether signing up for a newsletter, buying the product, or downloading the site. For this, you can strategically put a call to action (CTA) to convert users to leads. Try to gear your whole site toward some CTAs.
You can use so many CTAs, that appear on multiple landing pages according to their purpose. But keep in mind that CTAs should stand out visually with typography, color, design, and images that set them apart from the other pages. This makes sure that a person can instantly identify the CTA and act.
If you want to take your website design to the top-notch level that attracts more visitors? Selecting from the range of talented professionals, you can opt, you consider website designing in the UK, as they are best at crafting the appealing design of the site according to the brand’s identity.
However, by following the above-mentioned practices, you can re-design your site and revitalize your business.