Genius Sports is teaming up with Italy’s Lega Serie A in a major development. The agreement is exclusive until the 2028/29 season. Genius Sports collects and distributes official data. They also offer betting video streams for Serie A, Coppa Italia, and Supercoppa Italiana. They also sell this content. This partnership highlights a key change in the iGaming industry. It focuses on verified data and links with Safe Casino operators. This move ensures transparency, integrity, and player protection in global sports betting.
Genius Sports (NYSE: GENI) has secured an exclusive deal with Serie A to collect, distribute, and sell official data and live betting video streams for Italy’s top football competitions. The agreement will run until the end of the 2028/29 season.
Genius Sports has landed the exclusive rights to all matches in Serie A, Coppa Italia, and Supercoppa Italiana. It offers fast, precise data and premium video to its worldwide sportsbook partners. Genius Sports will gain access to Lega Serie A data, including tracking. This access will aid in media use. It will aid in tasks like upgrading broadcasts, writing match reports, and creating news and analysis.
Genius Sports and Serie A will team up to protect and boost the value of a top football data asset. They will install strong anti-infringement measures. This gives sportsbooks a safe and dependable way to offer premium content to their customers.
This partnership will enhance. It will use Genius Sports’ unmatched content library. BetVision debuted with the NFL on major US sportsbooks. It’s changing in-play betting. Users can watch live games and interact with stats. They can also customize their viewing and place bets, all in one simple player.
Luigi de Siervo, the CEO of Lega Serie A, stated, “Data and technology are reshaping football. They play a bigger role in sports, media, and betting.” We are happy to share a major agreement with Genius Sports. They will be the only source for official Lega Serie A data and international streaming rights for betting operators until the 2028/29 season. This deal recognizes their innovative technology.
In this fast market, this partnership helps us share only verified and official data. This keeps fans safe, upholds integrity, and protects crucial revenue for clubs. It’s a key step in our fight for legality. It urges lawmakers to back league rights and ensure bettor safety.
We’re pleased to announce our partnership with Serie A. This league is one of the top in the world and is vital for Europe’s biggest sports betting market. With Serie A in hand, Genius Sports owns the most valuable rights portfolio in global sports betting. It includes the NFL, Premier League, and leading Italian football. We are not riding momentum; we’re driving it. We matched our technology, scale, and execution. We will update the guidance to reflect this positive commercial performance.
This partnership is more than data. It redefines how fans, sportsbooks, and leagues connect in real time. These rely on official, verified information. We focus on responsible and clear betting solutions. This promotes safe casino practices. It also supports the integrity of every competition we join. “Serie A trusts our skills. This shows how innovation shapes the future of sports entertainment.”
Conclusion
The Genius Sports–Serie A partnership is a key moment in football’s data-driven growth. Both organizations are working together to improve sports data reliability. They use trusted analytics and advanced technology. Their goal is to create secure betting environments and uphold integrity. The betting scene is growing worldwide. Proper use of official data and Safe Casino principles is vital for fair and responsible iGaming.