Lega Serie A is offering the betting and data rights for Italy’s top three football tournaments. This creates a great chance for the right bidder.
The Italian football governing body will issue a Request for Proposal (RFP). The RFP comprises the data and betting rights relating to the Serie A Championship, Coppa Italia Frecciarossa, and EA Sports Supercup.
Available rights cover the seasons 2025/2026 through to 2028/2029, which is four campaigns. Interested parties should respond in writing by email. There are eight packages to choose from.
This is a key chance for operators and data providers. They can strengthen their presence in Italy’s regulated market. This region cares about transparency and responsible betting. It also values collaborations with Safe Casino brands and data-driven platforms.
Stats Perform held the 2024/25–2028/29 rights but pulled out early this year. This led to legal action by Lega Serie A. So, it’s unlikely the firm will bid for the new rights package.
US Demand Driving Serie A Value
Serie A is among the most viewed and thus most bet upon football leagues in Europe.
The popularity of the league in the US should increase its value for its data, streaming, and betting rights. The league saw its live TV audience in the US grow by 50% in the 2024/25 season. Interest might further be boosted by Inter Milan’s UEFA Champions League win.
Almost 17 million Americans have some Italian ancestry. This might be a factor in this situation. Andy Mitchell, CEO and Managing Director of Lega Serie A USA, spoke to SBC Media’s Insider Sport last year. He noted that many Americans feel a strong connection to Italy. This, along with the league’s exciting games, has greatly boosted its popularity in the U.S.
“What makes Serie A so captivating is its unpredictability,” he explained. “In some European leagues, one or two clubs win every year. But in Serie A, we’ve seen four different champions in the last five seasons.”
The growing US audience could attract major sportsbook operators looking to expand their reach. This could be a chance to connect Italian football betting data with US demand. The right sports tech firm or data supplier may enjoy this opportunity.
What’s up for Grabs? And Who Might Grab it?
In total, eight different packages are available for bidding. Package A is the most extensive choice. It includes streaming, match data, and coach data for sports betting outside of Italy.
Domestic betting data rights are in Package B. US demand drives much growth, but Italy is still Serie A’s main market. It’s also one of Europe’s largest betting markets. Yet, smaller firms struggle to stand out due to tough regulatory changes.
Package C deals with media data rights. Package D is about sports betting tracking data. Package E handles media tracking data.
The last three are variants of package F.
- F(a) combines A and B.
- F(b) includes A, B, and D.
- F(c) consists of C and E.
So who could be in the running for these rights? Stats Perform is a global leader in sports data rights. They signed a betting data deal with the EFL last year. Yet, they have pulled out of a previous agreement. So, it’s improbable that the company will submit another bid so soon.
Conclusion
Lega Serie A’s new tender marks a pivotal moment for both the league and the betting industry. Interest in Italian football is on the rise globally, especially in the U.S. This surge has made reliable data and betting rights quite valuable. The next holder of these rights will tap into one of Europe’s most devoted fan bases. They will also help shape how global audiences enjoy Serie A in the digital age.